- Keep the mindset, Together, we nurture the spirit of life and the specific 18 Juniper behaviors in mind when telling your story.
- Be clear and concise
- Use visuals to create a picture
- Make your story relevant, authentic and intriguing
- Remember the elements of a story: The context of the story (the who, where, when); the action of the story (the how); and the result of the story (the what)
- Write values in action stories. These stories can reinforce the values that we want our associates to demonstrate and think about; stories that demonstrate and exemplify our branded behaviors. They can depict instances where the associate has gone “above and beyond”
Examples of Stories for each of the Juniper Values:
We Deliver a Personalized Experience: A story depicting a Connections Associate who arranged for a resident to fulfill a life-long dream of riding a motorcycle.
We Share our Passion for Well-Being: A story depicting a Resident Associate speaking at a local club to which they belong about the services and care available at Juniper Village.
We Collaborate for the Common Good: A story depicting how associates from Dietary Associate, Housekeeping, Wellness and the Business Office joined together and raised money for the Alzheimer’s Association Memory Walk.
We Lead by Example: A story depicting how a Leadership Team Member holds daily meetings with their department to discuss the Juniper Experience mindset, values and behaviors.
We are Accountable for Results: A story depicting how a Housekeeping Associate headed up the Green Team and organized a major, wide-spread recycling project for the community.